Let’s get straight to it. Most businesses think they’ve got their marketing game locked down, but here’s the cold, hard truth: they’re missing something huge. It’s a mistake so obvious, you’d think they’d catch it. But nope—they’re bleeding cash, leaving piles of money on the table, and they don’t even know it.
But you? You’re about to learn what it is.
So What’s This ‘One Thing’?
Think about your competitors for a second. They’ve got decent products, they’re running ads, maybe even posting on social media like their life depends on it. But they’re still not dominating the market. Why?
Because they’ve forgotten the golden rule of marketing: It’s all about the follow-up.
Let that sink in for a second.
The follow-up isn’t some “extra step” you do if you feel like it. It’s the lifeblood of turning a prospect into a paying customer. And guess what? The majority of your competition is flat-out ignoring this crucial part of the sales process.
Your Competitors Are Bleeding Money—Here’s Why
Look, 80% of sales aren’t made on the first touchpoint. They happen after 5 to 12 follow-ups.
But here’s the kicker: most businesses don’t even get past the first or second touch. They send one email, maybe follow it up with a lukewarm ad, and then… nothing. Crickets.
Your competitors? They’re giving up too soon, thinking a lack of response means the prospect’s not interested. But here’s the reality: people are busy. They’re bombarded with offers, notifications, and ads every single day. Your job is to cut through the noise.
The Agony of Being Forgotten
When you drop off after the first message, you’re not just being forgettable—you’re actively pushing that sale right into your competitor’s lap. That’s the agony. You worked hard to get in front of that prospect, only to disappear when it matters most.
They’ve already got your name on their radar. But then you go silent. You’re giving them no reason to come back to you, no incentive to keep you top of mind.
Here’s the punchline: if you don’t follow up, they will forget you. Period.
How To Make Sure You Stay Top of Mind
Here’s where you get smart. The follow-up is where you build trust, where you nurture the relationship, and where you close the deal. And you can do it in so many ways:
Automated email sequences – Stop relying on one-off emails. Craft a series that gradually ramps up the value, with each email providing more reasons for your prospect to trust and buy from you.
Retargeting ads – Ever wondered why that lawnmower keeps haunting you online? It’s retargeting. And it works because it ensures you don’t slip out of the prospect’s mind.
Personalized outreach – People love to feel special. Send a quick follow-up message or a personal offer based on their specific needs. You’d be shocked how far a simple, “Hey, just checking in,” can go.
Why Follow-Up Works Like Magic
It’s not magic. It’s basic psychology. The more a person sees or hears from you, the more familiar and trustworthy you become. That’s why it’s called top-of-mind awareness.
Ever notice how Coca-Cola is always advertising, even though everyone on the planet already knows what Coke is? They’re not trying to introduce you to their product—they’re
making sure you don’t forget them when you’re thirsty.
Same goes for your business. The more you follow up, the more you stay in their world. The more they see you, the more likely they are to buy from you when they’re ready.
Don’t Be Afraid To Be Persistent
Here’s the big secret: don’t worry about being “annoying.” You think sending multiple follow-ups is pestering them? Wrong. If they’re not interested, they’ll unsubscribe or tell you. If they are interested, they’ll appreciate the follow-up because you’re making it easier
for them to buy.
People are busy, distracted, and overwhelmed with options. Your follow-ups are the lifeline that pulls them back in.
Stop Leaving Money On The Table
You’re this close to closing more sales, increasing your revenue, and making your competitors look like amateurs. All you have to do is what they’re too lazy to: follow up like a pro.
Start today. Automate your follow-up process, set up retargeting ads, and personalize your outreach. Trust me, this is the one thing that can take your business from "just getting by" to absolutely crushing it.
Because while your competitors are busy dropping the ball, you’ll be there to scoop up all the wins.
P.S. Curious about how I’d implement follow-ups in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.apresultsmarketing.com/free-marketing-analysis
Comments