Sales funnels don’t have to feel like a gamble, where you're either winning big or walking home empty-handed. Instead, you can use small, strategic actions that guide your prospects from curiosity to conversion, step-by-step.
Think of it like flipping switches along the way, turning every "maybe" into a confident "yes."
Why Most Sales Funnels Fall Flat
Most sales funnels ask for way too much, way too soon.
Imagine meeting someone at a party and asking them to go on vacation with you after five minutes of small talk.
What happens?
They back away, slowly.
The same thing happens to your prospects when you ask for a big commitment right out of the gate.
Now, what if you gently guided them, one step at a time? A little nudge here, a small win there—each step building trust.
That’s where Influence Levers come in, slowly moving your prospect through the funnel without overwhelming them. Think of it like walking them over a bridge rather than pushing them off a cliff.
What Are Influence Levers?
Influence Levers are tiny actions you ask your prospects to take—so small, they can’t say no.
It’s like offering a taste at a restaurant. You're not asking for a full meal order yet, just giving them a little something to get their appetite going. And once they’ve had that first bite?
They’re that much closer to ordering the whole meal.
Examples of Influence Levers:
Signing up for a free tip sheet or resource.
Clicking to watch a short video.
Taking a simple quiz that helps them learn more.
Each action is easy and painless, but it builds a crucial momentum. With every tiny commitment, your prospect is getting more invested—and more likely to stick with you through to the end.
How to Use Influence Levers in Your Funnel
Let’s break this down step-by-step so you can start integrating Influence Levers into your sales funnel right now.
Start Small, Start Smart Don’t ask them to commit to something huge right off the bat. Offer something so easy, so simple, that the only logical response is “Why not?” A free checklist, a quick video, or even a fun quiz can be that first lever. The idea is to make the first move feel effortless, so they’re primed for what’s next.
Leverage Progress People love progress. It’s like scratching off a to-do list—it just feels good. Use this to your advantage by showing them how far they’ve come in your funnel. Progress bars on forms, or even a simple “Step 2 of 3” on your page, taps into their desire to finish what they started. This lever pulls them forward without any extra pressure.
Keep the Levers Light Every ask should feel like a logical next step. You don’t jump from a casual invite to “Sign this long-term contract.” Instead, let one lever lead naturally into the next. Have them watch a quick demo, then offer a trial, and before they know it, they’re ready to commit. Influence Levers work best when they create a seamless, low-resistance journey.
The Domino Effect of Influence Levers
Here’s the magic of Influence Levers: once you get them to say "yes" to one tiny thing, the next "yes" gets easier.
It’s basic human psychology—people don’t like turning back once they’ve started something.
Each small lever you flip pulls them closer to the final goal, whether it's signing up for a service, making a purchase, or scheduling a call.
Think of it like a domino effect.
Once that first lever is pulled, momentum builds. Each action leads to the next, and by the time they’ve gone through a few steps, they’ve already invested time, attention, and maybe even personal info.
The final "yes" feels like a natural conclusion.
The Bottom Line: More Yeses, Fewer Drop-Offs
When you incorporate Influence Levers into your sales funnel, you’re not only reducing friction—you’re also building trust, engagement, and buy-in at every step.
It’s not about closing the sale in one leap; it’s about guiding your prospects with a series of small wins until that big "yes" feels inevitable.
Want to see how Influence Levers can transform your sales funnel?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.apresultsmarketing.com/free-marketing-analysis
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